The research was conducted by the Fama Research Agency in collaboration with the Association of Perfumery and Cosmetics of Ukraine (APCU) on behalf of the SI “ENTREPRENEURSHIP AND EXPORT PROMOTION OFFICE”, the national project Diia.Business, with the support of the international cooperation program EU4Business: Recovery, Competitiveness, and Internationalization of SMEs, jointly funded by the EU and the Government of Germany and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, GIZ Ukraine.